OATH - Sonic Branding / by Donny Dykowsky

Oath is Verizon's media conglomerate ushered in by the merger of AOL and Yahoo which holds outlets like Verizon, Huffington Post, Tech Crunch, RYOT, Yahoo, Tumblr, and many more.

We developed Oath’s unique sonic identity by defining the brand through cultural and competitor audits along with demographic and psychographic research, followed by concepting, composition and production to bring Oath’s sonic DNA to life. We then had to translate this sonic identity into master audio files and style guides that give partner agencies and additional music content developers a consistent voice and on-brand strategy for production.