Tennis Anyone? / by Donny Dykowsky


The United States Tennis Association is saying “Find Yourself in the Game” in a new national outreach campaign by DDB New York, launching ahead of the U.S. Open.  The awareness-building effort carries the unifying theme that tennis is for everyone, and creative uses simply drawn animation that illustrates voiceovers by real players and pros who talk about what they do in tennis and how the sport has changed their lives. Sonifying this 3-spot campaign was an opprtunity to use instrumentation and sound design in untraditional ways to help tell each story and compliment the trippy animnations.